We help consumers make better life decisions

We'll help you find it, fund it, compare it, track it, calculate it, and ultimately buy it — whatever today’s “it” may be.

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Our company

We've built a new kind of digital-first media company — one born out of uncertain times. We're more than just another website publisher.... we create tools that change lives.

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Our values

01

Trusted

We operate with your best interests at heart — and never steer you into decisions that aren’t best for you.

02

Simple

We’re laser focused on helping simplify complex decisions by reducing research, paperwork, due diligence, and stress.

03

Frictionless

We always seek to reduce clicks and time spent at every step to minimize and eliminate notable annoyances.

04

Insightful

Our best-in-class research provides insights at a glance and deeper analysis that you can’t find anywhere else.

05

Customizable

Everything is custom-tailored to you and you choose the level of help you need at any point along the way.

Our reach

Tens of millions of U.S. and global consumers engage with us every month via our owned, earned, and paid media channels.

20M

Consumers

10+

Countries

20K

Articles

100M

Data points

Verticals we work in

We've targeted key life verticals where we can make a big impact.

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Personal finance

We help consumers save money at every key life milestone including setting out on your own, getting married, purchasing your first home, and retirement.

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Politics

We’ve got the expert information and political tools to help citizens vote, donate, and engage with purpose and passion.

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Education

We transform the process of finding and funding higher education dreams into a joyful process of discovery and easy-to-follow action steps.

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Publishing

We’ve got the expert information and political tools to help citizens vote, donate, and engage with purpose and passion.

Our team

We’re the DECISIV team—strategists, experts, and problem-solvers dedicated to helping you navigate life’s biggest decisions with confidence.